Video Advantage #1

The first and most important is attention.

You already know that without it, nobody’s going to hear your message which, in turn, means no shares, no search rankings, and of course, no sales. Unfortunately, attention is becoming an increasingly scarce resource. Your target customers are already bombarded by over 3000 different marketing messages each day. So how can you get your message heard over all of that noise? The easiest way to stand out is with video. Researchers found that people are four times more likely to watch a video than to read text. Email video thumbnails have been shown to increase clicks by 200 to 300%. Basically, people prefer video and if you use it to communicate your most important sales messages more of your target customers are going to pay attention to it. That means you get your message heard, understood and, of course, acted on. That’s why Morgisbord recommends that you prioritise creating videos that help move people through your sales process because those videos they’re going to have an immediate impact and you can use them long term which results in much higher ROI. If you already have a good size audience, that video can also work really well for driving traffic and generating leads. That’s because your current audience can share and engage with your videos introducing your company to more people.