Case Study: All Solar Works Content Creator Retainer
Worthing based business, All Solar Works, needed to boost their sales and realised that they needed videos to do this. They have loads of experience in solar installations, many satisfied customers and a no-pressure approach to selling their services. They contacted us and asked our opinion on how to achieve this.
How do you get started with video marketing?
Originally, All Solar Works were unsure of how to get started. They knew they needed videos but weren’t fully aware of what they could get for their investment. A few initial quotes from video production companies had scared them slightly.
The quotes that they were getting were putting a lot of pressure to perform on a single day. They were looking at a large singular payment in the thousands for a highly orchestrated shoot. Nothing wrong with that (we’ve done it for large Global Brands before) but it wasn’t what they felt they needed.
We advised them that our video retainer package might be more beneficial to get them started with video and content marketing without the pressure of; booking actors, the weather being just right, and gaining access to the right show home to create a glossy magazine style advert.
We explained that a social media campaign doesn’t have to be high pressure for them or their customers. It would certainly offer a low risk entry point and be a better fit for their authentic no-pressure approach. For this reason, we recommended that they sign up for our video retainer package due to the amazing value it represents to their business. The lower investment level let them have a more relaxed approach while still getting the job done to a good standard and most importantly, offered a fantastic ROI.
We know from experience that sustained regular posting on social media is a key element in growing your customer base. Our starter content creation service aligns with All Solar Works values so it wasn’t a massive leap for us to devise great content ideas for them and get creating. Do good work and show it off in a confident yet light-hearted way.
Complete service: From concept to completion
All Solar Works offers a complete end to end service for their clients and Morgan Films was happy to offer them the same service for their content creation - we knew they would appreciate it. Whatever content ideas us or the client could come up with, Morgan Films would be the ones tasked with getting it done.
They took us on in May 2024 and we have been making content for their social media channels and website ever since. They agreed to a 12 month retainer package for which they pay a flat monthly fee. This gives them 7 hrs of video production and a 1 hr strategy meeting per month. The retainer package means that whatever gear is needed to help make a video is at their disposal including the crew needed to operate it. This goes the same for editing
Want to give people an engaging, no pressure, overview of your business with light motion graphics on your website…
Need to quickly show off a whole job complete with drone footage in the mix - no problem.
A sequence with timelapse of a job from beginning to end - done.
Quick interview with business owner, Jesse explaining the level of service you’ll receive - easy.
Gathering testimonials from happy clients - voila! (These can be made in any aspect ratio, with and without music and titles).
Even fun and friendly explainers are possible.
Realise that you need some photos as well? Morgan Films have got you covered. We can make the most of your day by taking both posed photos and BTS shots while you’re at work. We can even grabs stills from the videos that we take.
Due to the nature of their business they sometimes need us for more than 7 hours in a month. That’s no problem, they still pay the same flat rate so that cash flows aren’t affected. The extra hours are simply deducted from the total number of hours for the year.
The best thing is that all the content gathered is ready to use for any video creation. This means that great content doesn’t just get used once. It can be reused on any number of great new content pieces. It can also be cut to be any shape and size meaning that you can make things for both your website and your social channels.
If you’re interested and want to know more about pricing and how to get started visit this page if you want to know what kinds of videos you could make for your business this page will help.
If you’d rather start a conversation straight away you can visit the contact page.