Product or Service Videos

Putting your product or service on film is a great way to invite consideration from would be customers. It’s always important to think where these videos will be seen and by whom. The same product often has multiple videos covering various aspects even on the same platform or channel. Think about just how many ways Apple trys to sell you a product. The iPhone alone often has more than 5 different videos just on TV depending on time slot, audience and a host of other factors to do with the aspect of the phone they want audiences to see.

Nordell, wanted a product journey video, not to show off the product but to show off their end-to-end plastic extrusion service from design to delivery. You might wonder why there is no talking. This video was created to back up their staff at trade shows. To play in the background and, when required, act as a visual cue/aid for the exhibitors and visitors to talk about the service Nordell can offer.

The Pantry wanted a promotional video made. I pitched the idea of following just one of this baked goods from start to finish. This way the audience gets to see the detail and effort put into just one of his pies. When the final shot comes into view and we see not just the pies but the other goods on offer the view realises that the same energy and craft goes into everything he bakes. The jazz drumming further conveys the idea of the level of artistry required to make delicious food.